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Digital Marketer, Mobile User Acquisition Specialist

You will have an understanding of how metrics are used to drive user acquisition strategies, an understanding of retention features and can backup up you your experience with ROI results.

You will be a team player, be a creative thinker, work on your own initiative and be able to liaise directly with the Development teams.

Responsibilities

  • Planning and execution of user acquisition campaigns for mobile games
  • Oversee and optimise acquisition marketing campaigns across social media and mobile networks
  • Experiment, test and analyse campaigns across multiple channels
  • Use data-driven insights to enhance performance through targeting and segmentation
  • Writing new creative briefs and running A/B tests on paid social media and similar channels
  • Analyse marketing data and produce comprehensive UA reporting

Skills Required

  • In-depth knowledge of acquisition campaigns on mobile ad channels, especially on Facebook, Instagram and similar social media platforms
  • Strong experience with campaign management tools and key performance metrics for mobile marketing campaigns
  • Excellent knowledge of Social Media marketing
  • Strong experience with user testing and customer journey optimisation on Facebook and Instagram as well as other UA channels
  • Familiarity with tracking tools and audience measurement tools (e.g. Facebook Analytics and Audience Insights)
  • Excellent communication and copywriting skills
  • Be Proactive: have a desire to suggest new content ideas and explore opportunities
  • Fast learner: there will be opportunities to learn lots of new skills in this role, and the ideal candidate will show an aptitude and passion for self-improvement
  • Analytical thinker with great attention to details

Desirable Skills

  • Knowledge of Photoshop and ability to produce attractive ad creatives
  • Experience with Google AdWords campaigns
  • Passion for games and the games industry, particularly mobile gaming

This is a full time position and we will not be processing applications to work in a freelance capacity. 

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Before applying, please complete the form below, providing a brief introduction a link to your portfolio and upload your CV